Running a successful comic book shop is a passion project of mine, but it is also my full-time job and how I provide for my family. Any small business owner will tell you what a huge undertaking running a small business can be, and my store is no exception.
Since the emergence of social media tools, the ability to advertise locally is tremendously easier and has given me the ability to make sure potential customers see my ads. With 10,000-plus followers, my company, Alter Ego Comics, has a broad reach, but being able to tailor local advertising to the right audience, in an affordable way, is key.
Recently, tech giant Apple began charging 30% more to boost content on social media platforms such as Facebook or Instagram. What is typically a quick, cost-effective way to reach more people is now inflated like everything else is nowadays. This is inconvenient at best and is charging the “little guy,” when all we are doing is trying to run our businesses.
Congress should look into these fees and do what’s best for small businesses.
Mark Bowker
Lima
LETTERS POLICY
We welcome letters of 275 words or fewer. Letters are subject to editing for length, clarity and grammar. They should be concise, to the point and original — no form letters, please. Letters dealing with private disputes or containing criticism of private individuals or businesses are not published. Letters must have a signature (unless emailed) and a full name, address and daytime telephone number (for verification purposes only). During periods of high volume, such as prior to an election, writers can be limited to one letter a month. Letters may be published on our website.
SEND LETTERS TO:
The Lima News
Your View
205 W. Market St., Suite #100A
Lima, OH 45801
E-MAIL LETTERS
