CRIDERSVILLE — A new 63,742-square foot shooting center that will offer a safe and environmentally friendly retail, shooting and training venue for the public and law enforcement will open near Cridersville later this year.
As a way to make a positive change in the shooting industry, two U.S. Marine Corp veterans, Jeff Swinford and Dave Sabo, decided to open Impact Shooting Center at 501 S. Dixie Highway. Impact Shooting Center and Black Rifle Firearms in Marion are part of the owner’s 6-year-old Impact Brands.
“The shooting industry is going through a transition that’s moving away from being dirty and intimidating and turning towards a cleaner and more contemporary design that is more welcoming to the whole spectrum of shooting enthusiasts,” Swinford said. “We are trying to help make a positive change in the shooting industry and welcome new shooters and hopefully some new enthusiasts that may develop.”
The former Endless Endeavours, an antique car center, will be renovated into a family-friendly shooting center with a retail area, VIP lounge, a shooting range, a “Simunition Playground” and training rooms. The $5 million project will be the first of its kind in the Lima region, Swinford said.
The retail area will offer more than $2 million worth of contemporary merchandise, including popular firearms, unique firearms and suppressed firearms. Customers can also rent machine guns for the shooting range.
The shooting range will have a total of 24 lanes. The will be four 100-yard lanes for hunters, 10- to 25-yard lanes for members and another 10 to 25-yard area for the public. The shooting range will be monitored and controlled by range safety officers.
Inside the Simunition Playground is where patrons can experience a real-life “Call of Duty” video game experience, in which they have the opportunity to fire paint-type projectiles through real firearms at their opponents. This area will also be monitored by range safety officers.
Patrons of all ages can also participate in the training that will be offered. The center will offer classes to novice shooters as well as experienced shooters through one on range instruction with an art firearm simulator.
An amenity that makes this shooting unique is the HVAC system, Swinford said. The system will continually change the air from the entire shooting area.
“Anytime you have an indoor-shooting center, the problem is the lead,” Swinford said. “Through the use of this system, we can make sure that it’s a constant clean air environment, family-friendly environment,” he said.
Impact Brands will offer a pre-sale early 18- and 36-month membership enrollment in early July. The activation/enrollment fees will be waived for both the VIP and lounge member memberships.
The 18-month membership will include access to the VIP lounge and the members-only firing lane. The 36-month memberships will include, the VIP lounge, savings on retail sales and rentals, private lockers, and five free guest passes that refresh each month.
Memberships can be purchased at the Marion location (1326 Harding Highway) or at the shooting center. For more information, email email@example.com.
“This will be an attraction for shooting enthusiasts that will bring all modern amenities from modern shooting industry, and we hope to set a new benchmark of what an indoor mega-shooting center will represent,” Swinford said.
Reach Camri Nelson at 567-242-0456 or on Twitter @CamriNews