The auto market is wacky these days. The popular Dodge Hellcat is being axed, automakers are converting their fleets to electric vehicles with limited demand, and Ford’s entry-level vehicle is a pickup truck.
Not to be outdone, BMW’s M performance division is celebrating its 50th anniversary with an electrified super-ute.
The division’s second standalone M-vehicle, the BMW XM SUV is a long way from the original, legendary mid-engine 1979 M1 supercar. In a sign of the times, BMW’s most powerful car for the 2020s will be a sport utility model carrying a plug-in hybrid powertrain under the hood.
The 750-horsepower BMW XM debuted this week with supersized power, body stampings, and twin-kidney grilles that can be seen from space. BMW called the x-otically designed XM a concept car, but it is likely close to finis form as it will go into production at the automaker’s Spartanburg, South Carolina, assembly plant in just 12 months.
In keeping with the changing times, XM took its bow at the international Art Basel show’s Miami Beach exhibition as automakers look for new ways to debut their wares beyond the traditional auto show. The XM was unveiled with a special musical performance by Grammy-wining hip hop artist Nas beside a sculpture crafted for the occasion by Brooklyn-based artist Kennedy Yanko.
“Art Basel in Miami Beach is the perfect moment to launch the BMW Concept XM, a product unlike anything we’ve ever produced,” said BMW North America marketing boss Uwe Dreher. “This unique concept vehicle is matched perfectly to the expressive artwork from our partner artists, underscoring BMW Group’s commitment to supporting culture and the arts.”
BMW wowed the auto world in 1978 with the Italian-designed M1, a mid-engine cyborg that opened BMW’s M performance era. The M1 was produced in limited numbers — just 453 units were built in order to homologate it for international racing — but it fathered the German maker’s signature performance badge. So successful has M division become that it inspired similar product strategies from competitors like Cadillac (V-series badge), Mercedes (AMG) and Audi (S-line).
Generations of steroid-fed, M-badged hellions have followed, with the M3 and M4 performance cars the most iconic. But as the world has flipped for four-wheel-drive SUVs, BMW has found a vast new market for M-badged utes despite their inherently inferior handling compared with low-slung sedans — much less mid-engine supercars.
So for Bimmer’s 50th, the XM super-SUV popped out of the birthday cake.
The XM also introduces the M-badge’s first plug-in hybrid drivetrain — marrying the capabilities of battery power with the brand’s traditional, twin-turbo, 4.4-liter V-8 gas engine. The XM can cruise silently on battery power for up to 30 miles — or you can stomp your right lead foot and rocket out of stoplights with 737 pound-feet of combined gas-electric torque. The XM out-guns other super-utes like the Lamborghini Urus (641 horsepower), Dodge Durango SRT Hellcat (710) and Porsche Cayenne Turbo S E-Hybrid (670).
Unlike M-badged sedans, however, it’s unlikely to be seen at track days.
“The BMW Concept XM represents a complete re-imagining of the high-performance vehicle segment,” said M division chief Franciscus van Meel. “It underlines the ability of BMW M to break with established conventions, and … also shows how we are approaching the step-by-step electrification of our brand.”
The BMW brand has been challenged by EV maker Tesla. The U.S.-based automaker’s Model 3 outsold all other luxury models in 2020 — its 206,500 unit sales beating BMW’s X3 by more than 3:1.
The XM — with a similar wheelbase to BMW’s largest SUV, the X7 — wraps its performance in one of the most angular SUV designs this side of a Lamborghini Urus.
The huge, oxygonal front kidneys — filed with horizontal slats — set the tone for a bold design dominated by polygonal shapes on the exterior and interior. Headlights and taillights are reduced to spare strips, while pentagon wheel wells (sitting atop enormous, 23-inch wheels), square exhaust pipes, hexagonal air vents — even hexagonal seat headrest cutouts — define the styling. Breaking up the polygons are twin BMW roundel logos on the rear glass commemorating the original M1 supercar.
A two-tone paint scheme finishes the upper body in matte gold-bronze — the lower torso in Space Grey Metallic. A high-gloss black boundary — dubbed “black belt” — separates the two colors.
Underneath the narrow greenhouse is an all-digital cockpit wrapped in upscale leather, copper and carbon fiber.
A curved display screen dominates the dash, stretching from behind the steering wheel over the center console. The system is operated by BMW’s familiar remote i-Drive controller. Behind the driver-focused cockpit are rear “M Lounge” seats secluded by black-tinted windows and decorated with “deep aquamarine shade Petrol,” in contrast to the front brown leather.
The headliner is decorated with an artistic three-dimensional prism structure — echoing the Art Basel gallery displays nearby. The new SUV will be on display all week at Miami’s convention center.