DETROIT – Despite only a slight increase in overall sales so far this year, it’s a new day in paradise, some Ford Motor Co. dealers say.
Business for them has seen a dramatic turnaround from the first three months a year ago, when the coronavirus pandemic shut down cities and dealerships across America. Now, with safety protocols in place and used car prices up, new car sales spiked in the first quarter of 2021.
“Both our stores set records,” said Chad Wilson, general manager of Wilson Ford in Saginaw and Midland Ford. “We’ve had the Midland store since 1991 and the Saginaw store since 2018. I don’t know that we’ve ever seen numbers like this.”
What’s selling? “Everything,” he said.
“The only explanation that I can even muster is that cars are 2021’s version of toilet paper in 2020,” Wilson said. “We are taking a lot of retail orders because we don’t have anything (in stock). Normally between our two stores, we’d have 150-180 F-series in stock. I think right now there might be 10. I do think there’s an element of fear of missing out.”