Celebrating Our Spirit: Crown Equipment keeps growing in lift trucks market


By Merri Hanjora - mhanjora@limanews.com



Crown Equipment Corporaton in New Bremen has its Customer Demonstration Center in the Auglaize County village. Customers have the opportunity to see the various pieces of equipment and run them prior to placing an order.

Crown Equipment Corporaton in New Bremen has its Customer Demonstration Center in the Auglaize County village. Customers have the opportunity to see the various pieces of equipment and run them prior to placing an order.


Merri Hanjora | The Lima News

Crown Equipment Corporation maintains one of its first lift machines ever built. This was a hand-cranked lift machine.

Crown Equipment Corporation maintains one of its first lift machines ever built. This was a hand-cranked lift machine.


Merri Hanjora | The Lima News

Crown Equipment Corporaton in New Bremen has its Customer Demonstration Center in the Auglaize County village. Customers have the opportunity to see the various pieces of equipment and run them prior to placing an order.


Merri Hanjora | The Lima News

NEW BREMEN — Crown Equipment Corporation, headquartered in New Bremen, is a fourth-generation, family-owned business.

The Dicke brothers, Carl and Allen Dicke, started the lift truck business in 1945 in New Bremen. Since that time, the company has grown to 19 facilities in 84 countries.

“We are very fortunate,” said Pete Falk, director of human resources. “Pretty cool that the world headquarters is here in New Bremen, Ohio.”

Growth is on the mind of Crown, growth in sales as well as employees.

”We’ve been growing at a very healthy pace for some time now,” Falke said. “We’re a technology company, and the evolution and advancement of technology in our industry has been very rapid, and it’s a very competitive environment, the lift truck industry. Crown works very hard to enjoy the leadership position that we have. We’re looking to continue that growth.”

Currently Crown employs roughly 4,000 employees in its facilities in New Bremen, Celina, Minster, New Knoxville and Fort Loramie. In the United States, Crown employs approximately 10,000, with 500 of those employees being veterans. Globally, Crown employs 14,100 people.

”Those numbers are changing all the time. We are in a growth mode; that’s fantastic,” Falk said. “I think a statistic I saw was that our employment has grown 40 percent in the last five years. It’s been remarkable. A lot of that is because of our leadership in the industry.”

Listening to its consumers is paramount for continued success.

“We’re looking for design solutions to meet our customers’ needs. We spend a lot of time listening to their challenges. That’s what we’re interested in and then working with them on a solution,” Falk said.

The facility prides itself on building almost 100 percent of its equipment, meaning very little is outsourced.

“We use the term ‘vertically integrated’ as a company, so we design and manufacture about 85 percent of the truck. That’s everything from concept to the engineering and manufacturing. A lot of the components we make ourselves,” Falk said. ”With that comes a breadth of employment opportunities when you think that we do that much ourselves to support the product to build, design and support.

“We have employment opportunities throughout all of the professional areas, so engineering, accounting, quality and IT, but on the flip side, for the manufacturing very highly skilled manufacturing facilities. So welding, skilled machining, highly skilled maintenance, tool and die, in addition to assembly and fabrication.“

Because of its rapid growth, Crown forges associations with area schools and colleges, hoping to attract employees.

“We absolutely have very positive relationships with all of the vocational schools in the area, and we’ve forged some pretty good relationships with some of the universities throughout the area, including UNOH, Ohio State, Wright State, Ohio Northern, University of Dayton, Bowling Green and Rhodes State College,” Falk said.

The company is holding a hiring event from 6 to 10 a.m. and 4 to 8 p.m. on Tuesday, March 27, at Crown Plant 12, 455 W. Monroe St., New Bremen.

”Our primary focus for that event is skilled manufacturing, engineering and IT, but certainly we have opportunities that extend beyond those areas. We’re hopeful that folks stop in and check us out,” said Falk.

Crown Equipment Corporaton in New Bremen has its Customer Demonstration Center in the Auglaize County village. Customers have the opportunity to see the various pieces of equipment and run them prior to placing an order.
https://www.limaohio.com/wp-content/uploads/sites/54/2018/03/web1_Crown-Equipment-Corporation-s-Customer-Demonstration-Center.jpgCrown Equipment Corporaton in New Bremen has its Customer Demonstration Center in the Auglaize County village. Customers have the opportunity to see the various pieces of equipment and run them prior to placing an order. Merri Hanjora | The Lima News
Crown Equipment Corporation maintains one of its first lift machines ever built. This was a hand-cranked lift machine.
https://www.limaohio.com/wp-content/uploads/sites/54/2018/03/web1_Crown-Equipement-Corp-s-first-lift-machine.jpgCrown Equipment Corporation maintains one of its first lift machines ever built. This was a hand-cranked lift machine. Merri Hanjora | The Lima News
Crown Equipment Corporaton in New Bremen has its Customer Demonstration Center in the Auglaize County village. Customers have the opportunity to see the various pieces of equipment and run them prior to placing an order.
https://www.limaohio.com/wp-content/uploads/sites/54/2018/03/web1_Crown-Equipment-Corporation-Customer-Demonstration-Center.jpgCrown Equipment Corporaton in New Bremen has its Customer Demonstration Center in the Auglaize County village. Customers have the opportunity to see the various pieces of equipment and run them prior to placing an order. Merri Hanjora | The Lima News

By Merri Hanjora

mhanjora@limanews.com

Reach Merri Hanjora at 567-242-0511.

Reach Merri Hanjora at 567-242-0511.

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