Lori Borgman: Living in the days of less is more


By Lori Borgman - Tribune News Service



Columnist Lori Borgman writes the Borgman-Column for McClatchy-Tribune. (MCT)

Columnist Lori Borgman writes the Borgman-Column for McClatchy-Tribune. (MCT)


The vocabulary intended to soften the blows of blistering inflation is a testimony to creativity. Economists keep talking about consumers experiencing shrinkflation. They don’t mean consumers are shrinking (although you do look amazingly trim); they mean the products we buy are shrinking, but the prices are not.

One manufacturer that has been shrinking the size of cereal boxes goes a step further and refers to it as “price-packing-architecture.” That sounds so much better than “sticking it to the consumer.”

Cadbury Chocolate said they will be implementing multiple price hikes, calling them “pricing waves.” It almost sounds like you’re at the beach. How restful. But those waves aren’t water. Hershey is also on track to raise prices.

You can buy candy on the installment plan or kiss chocolate goodbye.

Shrinkflation has also hit ice cream. What passes for a half-gallon, probably isn’t. Check the fine print.

You can fool some of the people all the time and all the people some of the time, but you can’t fool anybody when it comes to ice cream.

I like the Dollar Tree approach to compensating for shrinking profit margins. There’s no sleight of hand or double talk, just a straight-up price hike. Many items that were once a dollar now cost $1.25, but the signage still says Dollar Tree. The attitude smacks of “tough cookies.” There are fewer of those in a bag now, too.

The silver lining of inflation is I no longer need help carrying groceries into the house. My usual run that used to fill the backseat now fits compactly in two bags. Perhaps we can think of shrinkflation as a new form of portion control.

The concept of paying more for less is an economic wildfire. A popular pizza chain revealed there will now be only eight chicken wings in an order instead of 10. Interesting, but my question is why do pizza chains sell chicken wings?

Clorox announced they will raise prices on 85% of their products, giving “cleanup on aisle 3” new meaning.

The cost of a flight I booked recently wasn’t as high as I thought it might be. But when I went to choose my seat there was an extra charge for a window seat as well as an extra charge for an aisle seat. There was no extra charge for the middle seat, which is good news if you are the size of Barbie.

I can only imagine what the charge is to use the restroom. And there’s probably an extra charge on top of that charge if you want the privilege of closing the door.

Columnist Lori Borgman writes the Borgman-Column for McClatchy-Tribune. (MCT)
https://www.limaohio.com/wp-content/uploads/sites/54/2022/04/web1_Borgman-Lori-CMYK.jpgColumnist Lori Borgman writes the Borgman-Column for McClatchy-Tribune. (MCT)

By Lori Borgman

Tribune News Service

Lori Borgman is a columnist, author and speaker. Reach her at [email protected]

Lori Borgman is a columnist, author and speaker. Reach her at [email protected]

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