LIMA — Jessika Phillips, president of NOW Marketing Group will present the webinar “From Disruptor to Desired - How to Build a Craveable Brand” from 3:30 to 4 p.m. Thursday, April 30, via Zoom.
Register for the free session on Zoom.
Topical Thursday-From Disruptor to Desired - How to build a Craveable Brand
by Jessika Phillips, President, NowMarketing Group
With Organic engagement reaching a low .09% average in 2019, how can one ensure their message is being seen, but more importantly, heard, using digital media without the constant pay-to-play model? We are in an age of digital content saturation and now we are finding ourselves pushing to move our brands to the top of a sea of samesies. What we do is not unique, but how we do and share it can be. The key is to capture attention, amplify our message, and keep our audience coming back for more. Ultimately, we are becoming a destination that attracts the right leads to your message without the constant need to spend more money on ads.
In this fast-paced, example-filled session we’ll learn:
• How earned media allows you to accomplish what used to be only possible with paid.
• Best practices to turn your followers into true fans, your clients into advocates and your community into collaborators without an ads budget.
• The art of capturing attention organically for today’s consumer and the flywheel formula and tools it takes to keep it.
• How to take your message and become the “stand out” take-notice brand amongst the sea of samesies.
Jessika Phillips (President @Now Marketing Group)
Jessika is an international speaker, influencer, and social media strategist known for her outspoken dedication relationship marketing. Jessika’s personal mission is to inspire people to love more, give more and be more through using authentic relating in their every day to build relationships. She founded NOW Marketing Group in 2010 with only a laptop and a vision. The company is now a Forbes recognized Agency Partner and a certified inbound partner with Hubspot. NOW Marketing Group works with more than 100 clients across United States and beyond, choosing to serve – not sell. Jessika teaches comprehensive relationship marketing, presents in a weekly videocast “Magnet Marketers” and hosts one of the largest social media Midwest conferences, Social Media Week Lima.