LIMA — Everything old is new again: 501 Metals and Lumber is rebranding itself as Crouse Lumber, a tribute to the hardware store and lumber yard’s historic roots in Lima.
Marvin Schwartz purchased the 124-year-old hardware store and lumber yard in 2016. While Schwartz has implemented changes throughout the business — launching new products, updating the building’s exterior and offering new services — he’s recently embraced the lumber yard’s locally known name, this one dating back to the late 1970s.
“The community has expressed an interest in keeping the older name,” Schwartz said. “I said, no problem. Let’s do that.”
But even as the store rebrands itself with an historic Lima name, Schwartz says it’s out with the old and in with the new.
Crouse Lumber has started offering vinyl cutting, in one example, allowing customers to make their own custom signage.
Perhaps the most noticeable change in the past three years is the hardware store’s exterior.
In place of orange and black, the store’s front entrance has a softer look with white paint and blue trim. And the Do it Best branding has been toned down, playing up the hardware store’s local ownership and Lima roots instead.
Schwartz said he’s a firm believer in the buy local, stay local philosophy behind the store’s rebrand.
“That philosophy allows us to build relationships with local nonprofits and builders,” he said.
Crouse Lumber has donated more than $300,000 to Habitat for Humanity, for example, and is now working with the Allen County Department of Job & Family Services’ youth program to offer internships.
“We are looking forward to continuing the great tradition we have here,” Schwartz said.
Reach Mackenzi Klemann at 567-242-0456.