LIMA — The Lima Dunkin’ location quickly became a crowd favorite upon opening two and half years ago because it was the only one of its kind within an hour radius.
“When we studied the market, we had a couple opportunities,” said owner Manish Walia. “That became our first preference compared to other cities, even Columbus, because we saw that Lima didn’t have one, so it makes sense for us to come in with Dunkin’ and then adding Baskin-Robbins to top it off made a huge difference.”
Since then, locations have popped up in the Findlay area, but Lima residents and commuters still seek out the specific flavors of Dunkin’, located at 751 N. Cable Road, Lima.
“Dunkin’ is one of the best brands in the company … the coffee itself is great,” Walia said. “Everybody has their own taste; everybody has their own preference (in coffee). We have seen people where they come in with different drinks (from other coffee locations), and they still come here because their partner wants something because it’s just what they like.”
Specialty and seasonal drinks such as the Girl Scout cookie flavors remain to the top-selling items. However, Walia said unlike many other retailers, Dunkin’ doesn’t experience a seasonal influx, but rather a time of dayIts busiest time is 5 to 10 a.m. daily, followed by 11 a.m. to 2 p.m. as people stop by for their morning and afternoon pick-me-ups.
When Walia, originally from Wooster, planned to open the franchise, including Baskin-Robbins was not part of the equation.
“When we started working, everybody asked for it because they still remembered Baskin being in the (American) mall and a lot of memories for them. I’m glad we did it; it’s doing very good,” he said. “People still love it, and it brings a lot of memories to them. They’ll tell the stories about the first time they went on a date, and grandparents will bring their grandkids here.”
The national brand changed its name from Dunkin’ Donuts last year, but the change has yet to trickle down to its smaller markets. Walia said in the next two years, Lima customers can start to see the new Dunkin’ signage and updated storefront design.
Dunkin’ is open from 5 a.m. to 10 p.m. daily.
Reach Tara Jones at 567-242-0511.