LIMA — Still got last-minute gifts to buy? You’re not alone.
About 56% of consumers plan to make last-minute purchases the week of Christmas, including 6% who will continue shopping through Christmas Eve, according to the National Retail Federation’s December holiday shopping survey.
“While many people started holiday shopping early, those who waited until Thanksgiving weekend are feeling the pressure due to the limited number of days this year between Thanksgiving and Christmas,” NRF President and CEO Matthew Shay said when the trade group released its December survey results last week.
Mark Campbell, store director for the Elida Road Meijer, said the Lima store saw increased traffic this weekend.
“People were picking up those last-minute items,” said Campbell, who has found gift cards, fruit baskets and board games to be the most popular gifts for late-season shoppers. “A lot of people who’ve been waiting on online stuff that didn’t come through are now rushing in to find the things they are looking for.”
Shoppers who still need to find that last-minute gift don’t have much time, as most stores in the Lima area will be closing early on Tuesday.
Some of the top-selling products this year include smart TVs and video games such as Madden ‘20, FIFA ‘20 and NBA 2K20, according to Adobe Analytics data from six of the season’s key shopping days. Buyers have also favored household items such as Instapot, as well as children’s toys like L.O.L. Surprise Dolls, Pokemon and Fortnite-related gifts.
Consumers have continued their shift to online shopping, spending upwards of $115 billion online between Nov. 1 and Dec. 15, according to Adobe Analytics. Consumers are even making purchases from their smartphones, with more than $40 billion in online sales made via mobile device as of Dec. 15.
Online holiday spending is on track to surpass last year’s $126 billion, itself a record, comprising a growing share of the $730 billion retailers are expected to make in in-store and online sales this year, according to NRF seasonal projections.
Reach Mackenzi Klemann at 567-242-0456.