KALIDA — Employees of Unverferth Manufacturing in Kalida are experts in manufacturing agricultural equipment and making sure they meet their customers needs.
Larry Unverferth has served as president of the business for the last two years and has been with the company since the 1980s. The business is in its 71st year and was founded in 1948 by his father, Richard, and grandfather, Lawrence.
When asked to identify in one word what the business’s expertise is, he said responsiveness.
“We have responsiveness to our customers, employees and community,” Unverferth said. He said the business makes tillage equipment, wheel systems and grain handling equipment.
Unverferth works with implement dealers in the United States and Canada.
They have implemented many lean principals over the years that eliminate waste and time and makes the business more efficient, Unverferth said.
“We get our teams together and look at a particular process, whether it’s in manufacturing or sales and marketing, and we see what we do well and where we can shorten or eliminate a time span that we are spending on that particular item,” he said.
He said the business is an expert in building farm equipment, and it takes listening to what the customer base wants.
“We get that through our dealer networks and talk to the end users as well,” Unverferth said.
He said it depends on the size of the farm and operation in what the customer wants for farm equipment.
The goal is to make sure the farmer has the highest quality product to farm with, Unverferth said.
“The last thing a farmer wants to have is a breakdown of equipment in the spring during planting season or the fall during the harvest season,” Unverferth said.
To help with the company’s expertise, a lot of the employees are farmers themselves and have grown up in the farming industry and know the importance of getting a product made.
The business is driven by technology where farmers have demanded a higher quality product that they put on their farm, said Jerry Ecklund, communications manager.
“Farmers have a grain cart that uses a computer with a scale system that records the amount of crop that was harvested, the field it was harvested on and the overall yield of the field,” Ecklund said.
That information can be taken back to a computer and download onto a business’s software to provide a better picture of the overall farming operation.
Reach Jennifer Peryam at 567-242-0362.