LIMA — Facebook, Instagram, Youtube, Snapchat, LinkedIn — the number of social media options that can help businesses succeed can be convenient. But for those who can’t tell a hashtag from a tweet, the constantly evolving marketing tactic that is social media may be more obtuse than opportunistic.
Jessika Phillips, owner of NOW Marketing Group, wanted to help clear up those ins-and-outs for local businesses. And she wanted to make it affordable.
Her solution was Social Media Week Lima, a two-day social media conference held this week that booked some of the biggest names in the social media marketing industry to offer crash courses in digital marketing techniques, branding and community building.
Close to 300 people ended up attending the conference hosted at the UNOH Event Center.
Phillips said she’s worked with local businesses who may have heard about social media marketing and began to get their feet wet without understanding some of the principles behind what can make social media successful.
For example, sometimes a business may be considering a social media platform that isn’t engaging the right demographic. Or businesses may be thinking only of sales without understanding the value they’re able to offer through social media.
The conference’s theme this year was the “The Human Experience.”
Phillips chose the theme because of the importance of human connection and creating product experiences through social media. Phillips said many individuals choose particular businesses not just because of price or product, but because of the experience associated with the business. Social media plays a role in crafting those experiences by sharing content that helps community members connect with employees.
Marc Bowker, owner of Alter Ego Comics, explained that his business found success on social media platforms like Instagram by sharing pictures that gave insight to his customers about the human experience of running a comic book store. Allen County Board of Developmental Disabilities Superintendent Theresa Schnipke echoed the sentiment by sharing with the audience one of her more “liked” photos — a picture of two friends working at Kewpee.
“Social media changes quickly. You can get left behind,” Phillips said. “The biggest mistake I see is a business will try something special once, and because they hadn’t tried to build value first, it doesn’t work.”
Reach Josh Ellerbrock at 567-242-0398.