LIMA — A music concert last year, Loud-N-Lima, announced it will not be happening this summer. Loud-N-Lima 2018, nicknamed “Louder In Lima,” has been canceled.
Eric Schaaf, one of the men behind the concert, said the main reason is the talent the group had been working on, Kid Rock, was unable to come for the planned July 20 and 21 event.
“We offered him $600,000, and they just said the routing didn’t work out. But the thing is they keep you on hold for months and months,” Schaaf said. “Live Nation gets first crack and AEG gets first crack, and then it’s tough because we’re not affiliated with those; we’re just an independent festival.”
Schaaf said the group went after Kid Rock because of the disappointment in the turnout for last year’s Loud-N-Lima concert.
“I was incredibly disappointed in the turn out,” Schaaf said. “I talked to Brad White, who is one of the founders of Rock-A-Homa, and some of the other people, he said you guys didn’t really have a big headliner, no disrespect to Three Doors Down or Bret Michaels. Kid Rock would have killed it.”
Facebook has been alive with comments from the public about getting other talent.
“If you don’t have a big name, nobody is going to buy a ticket,” Schaaf said. “It’s a catch-22 kind of thing. Some people put stuff on Facebook. They don’t understand. I’m not going to do the same thing and expect different results. I’m not going to have the same concert and have it fail again, and not change anything.”
One item Schaaf is sure of is that Lima needs an outdoor music venue.
“I took a pretty significant, I mean a very significant, loss on it,” he said. “I think the real issue is Lima needs an outdoor music venue. By the time I rented a stage, a big one for these bands, rented the fairgrounds, paid for cleaning, security, I mean we’re talking $200,000. Our budget with just things outside of talent was over half a million dollars,” Schaaf said. “But if we had an outdoor venue where the stage is already there … I love Lima, I’ve raised my kids here, I have my business here, I live here, and I want to see good stuff come here, but it’s going to take business leaders, people in the community to go in. I’ve heard the rumors of an outdoor thing.”
As for a Loud-N-Lima 2019, Schaaf is hoping for that.
“I can’t say it will be definitely be back next year, but we’re definitely working toward that. I’m not giving up on wanting to do more stuff,” said Schaaf. “If anybody wants to help out next year, contact Loud-N-Lima on our Facebook page.”
Reach Merri Hanjora at 567-242-0511.
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