LIMA — On Monday, there was a grand opening of the newly renovated McDonald’s on West Market Street. The restaurant is equipped with a self-ordering kiosk. And with the McDonald’s app customers can order and pick up food without standing in line.
This new technology is something that McDonald’s owner/operator Jerry Lewis believes will be a major convenience for his customers.
“The old McDonald’s wasn’t flexible, but today we can do everything,” he said. “I want you to understand that this restaurant is truly different than any other McDonald’s in the area.”
With the McDonald’s app customers can order their food, schedule a time that is convenient for them, and pick it up once they arrive. Because of geofence technology, a virtual fence that surrounds the store, customers’ food will not get cold. Food will only be prepared once customers have passed the geofence and have confirmed that they have arrived.
”I don’t have to order at the counter, it will tell me what my number is and I just sit out in the lobby and they bring the food to you,” said Todd Strawn, McDonald’s supervisor. “If you’re the type of person who doesn’t want to communicate with anybody it is convenient.”
The self-serve kiosk, another added technology, will allow customers to order and pay for their food on a touch screen in the lobby. Once the food has been ordered an employee will bring the food out to the customers.
“When you place an order through the app, drive-thru, kiosk, or at the counter, we are literally dropping buns in toasters to make that sandwich at that point in time,” said Scott Shaw, the director of operations. “When you think of fast-food who would ever imagine that this could happen and as quickly as it did.”
This location was also remodeled to have lobby ordering. With the table locator customers can sit anywhere in the lobby, order their food on the app, and the employees will know where they are sitting and deliver the food.
Lewis says that he is excited about the expansion of technology with McDonald’s restaurants. He is working with UberEATS, a food delivery service, so they can build a partnership. By late next year, customers will be able to order their food on the UberEATS app, and will have their food delivered to their offices or homes.
Aside from UberEATS, this location will soon have a new digital menu board at the drive-thru. With all expansions that are happening at this location, Lewis has promised that the other locations will be renovated as well.
“We will have every McDonald’s in Lima to this sophistication by the end of next year,” he said. “Next year we will have a very aggressive plan to upgrade all of our restaurants unless something happens that I cannot predict.”
Reach Camri Nelson at 567-242-0456 or on Twitter @CamriNews.