LIMA — Lima’s Childers Media Group is linking up with a radio group in Indiana that, according to CMG President Matt Childers, shares his company’s passion for community engagement.
Childers Media Group, which operates WEGE 104.9 The Eagle, WWSR 93.1 The Fan, WFGF 92.1 The Frog, WDOH Fun 107.1, WCIT Sportstalk 940, 419Sports.com and CMG Digital Marketing, has announced the formation of a new company, with CMG merging with Muncie, Indiana’s Woof Boom Radio. The deal is pending approval by the Federal Communications Commission, which could take up to 90 days.
“I feel incredibly good,” Childers said. “The only reason that I would have entered into this opportunity is because I’ve known (Woof Boom Radio Partner) J Chapman for a decade plus, and he is somebody who shares the same value system that I have and shares the same vision in terms of what local radio means.”
Both companies formed in 2013 with an emphasis on local management and community engagement, a shared history that Chapman said lent well to their partnership.
“They’ve been locally owned, locally managed and locally operated for the last four years, and that really is the competitive advantage,” he said. “Matt was chairman of the United Way last year, and having multi-generation residents of the area means all the difference in the world. Anyone along the way can come in and be a good leader, but it’s an additional asset if they have a good understanding of what the community’s all about.”
The transaction will not be felt by listeners, at least in the short term, with all content producers, affiliations and employees remaining in place. However, there could be room for more collaboration in the future, according to Childers.
“It gives us the opportunity to have more media resources and share resources with our friends in Indiana,” he said. “With regard to their area, they can utilize some of the local things that we do here when it represents entities like the Cleveland Indians, and we’re an affiliate of the Indians, and the Browns, and their knowledge of the Indianapolis Colts, that type of thing is really going to be exciting to have that interaction between our two communities.”
The new company will begin managing the stations Sept. 1.