RNC launching campaign aimed at black, urban voters in Ohio


CLEVELAND (AP) — The Republican National Committee on Monday launched a campaign aimed at mobilizing black voters in Ohio in advance of the 2016 presidential election.

Northeast Ohio Media Group reported (http://bit.ly/1HD3gDR) the campaign, dubbed “#CommittedToCommunity: Engage, Empower, Uplift,” is part of an ongoing effort by the party to recruit black and urban voters. The four-week campaign starts with faith-based outreach in Columbus and is expected to run through Aug. 6, the date of the first GOP presidential debate in Cleveland.

Orlando Watson, the RNC’s communications director for black media, said Republicans want to capitalize on interest in the presidential debate and the Republican National Convention, which will be held in Cleveland next July.

“People are talking about the convention and the debates,” Watson said. “People know about the Republicans coming to town. If nothing else, black voters are curious: ‘What are they talking about?’”

The committee has partnered with Radio One/TV One, which caters to a black audience. The RNC and the media company will host events throughout the campaign, including a concert series and community forums in Cincinnati, Cleveland and Columbus.

The campaign also includes geographically-targeted mobile advertising geared toward millennials, emphasizing issues including job creation, education, strong families and safe communities, officials said.

Republican officials said they will replicate the campaign in other states if it’s successful.

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