1950 Mercury

First Posted: 4/3/2014

LIMA — Mercury was its own division at Ford until 1945 when it was combined with Lincoln into the Lincoln-Mercury Division. Ford was hoping the brand would be known as a “junior Lincoln,” rather than a snobby Ford. Ford Motor Company was looking for a car brand to fill the gap between Ford and Lincoln as far as price. These cars would also be stylish and elegant but cheaper and more economical. By 1950, there were one million Mercury’s on the roads. Mercury made its mark in the 50s, as the movie “Rebel Without a Cause,” starring James Dean, who drove a customized 1949 Mercury in the movie. This movie cemented the Mercury brand into an American pop icon.

Mike Bilo, of Lima, brought his 1950 Mercury to The Lima News’ Real Wheels Cruise-In. This classic 1950 Mercury looks like it glides down the road. His license plate reads, My Last 1.

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