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CEO Jed York looks to lead 49ers back to greatness


August 24. 2013 5:16AM
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NEW ORLEANS (AP) A casually dressed Jed York hardly looked the part of an NFL executive and owner, wearing slightly baggy jeans, a polo shirt and sneakers for Super Bowl week.



The shoes were designer, but still.



In a matter of months, the 49ers CEO has become a first-time father, watched a new billion-dollar stadium take shape outside his office at team headquarters in Silicon Valley and seen his San Francisco franchise return to the Super Bowl 18 years after the last championship. Not bad for 31.



After much change from top to bottom, York takes pride in the progress but won't be happy until his Niners are Super Bowl regulars again.



Next up: bringing home another Lombardi Trophy. San Francisco is 5-0 in Super Bowls heading into Sunday's NFL championship game against Baltimore.





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