Monday, July 14, 2014





Jim Krumel: We are fewer, but The Lima News is here to stay


August 24. 2013 5:59PM
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One thing we’ve always prided ourselves on at The Lima News is the quality of people who make up our workforce.



A foot of snow can cover the roadways, and people here will find a way to get to work. Ice storms, straight-line winds, flooding, power outages … it won’t keep them from making sure a newspaper appears on your doorstep or at the neighborhood convenience store.



We’ve been blessed with associates who care. They’ve come in early when needed, stayed late when necessary. They’ve worked as a team, embracing new technology and new procedures. Oh, sure, many of them will certainly share their opinions, but they’ll also listen to yours.



That’s just who they are.



My guess is many of you work at places just like ours.



I’m also going to wager all of you have witnessed tremendous change where you work.



This is a story about the changing media landscape of newspapers.



For the past 10 or so years, newspapers have been more than just print products. They’ve been information centers, bringing readers the news they want on the various platforms they demand: cell phones, tablets, laptops or that daily newspaper you “still like to hold.”



At The Lima News, we provide all of those. We maintain a strong print product, and our Web product — LimaOhio.com — is by far the best-read online product for area news and advertising.



We see this as our road map to a successful future. That road map, however, comes with the difficult challenges of raising revenue and controlling expenses — the same things we write about when reporting on manufacturers, small businesses, schools or municipalities.



Last week was a tough one at The Lima News.



In an effort to improve efficiencies and reduce expenses, our new owners, Civitas Media, announced they were consolidating the advertising production services of their 15 Ohio daily and 34 weekly newspapers into two locations in North Carolina.



It’s a move many newspaper companies across the country have been doing for years. The eight associates who worked in this department at The Lima News were offered jobs at the new location. Admittedly, it’s a move that will be difficult for most to make, given they are attached to this community.



With that announcement came false rumors.



People have asked if we are shutting down or getting rid of our presses. The answers are “no” and “no.” The Lima News is planning on a long future. As far as the presses are concerned, we certainly entertain the idea of printing more products.



We will continue to provide our advertising clients the same quality of expertise they’ve come to expect when presenting their message to our 78,000 daily readers.



Still, it was difficult hearing about our colleagues. It wasn’t pleasant seeing some desks being dismantled and shipped south – even though most of those desks had been vacant for years.



There is one last thing. A favor, if I may:



Often, business owners say it’s hard to find dependable people to hire. If that’s you and you have an opening, give me a ring.



There are some quality people I’d like to recommend.





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