Interview with Pam Fried. Role: Owner of the Lion, the Niche and the Wardrobe

Last updated: March 16. 2014 4:46PM - 1381 Views
By Rosanne Bowman TLNinfo@civitasmedia.com

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Interview with Pam Fried. Role: Owner of the Lion, the Niche and the Wardrobe

1. How many prom dresses do you have in here anyway?

Hundreds I’d guess. We opened last year on May 7, so this is my first prom season. We started getting the dresses in the fall and it just sort of evolved from there.

2. Do you have other formal wear available?

We have wedding dresses, mother of the bride, flower girl, Communion and bridesmaids’ dresses. We really have a great selection to choose from.

3. How did you get the word out that you were taking prom dresses for resale?

Most of it has been word of mouth. I also get on Facebook and Craigslist. I talk with the girls online. I’ll tell them if they are having trouble selling their dress online to feel free to bring it into the shop, and I’ll help them sell it. That’s what I do, after all.

4. How early do the girls start looking for dresses?

I had one girl come in last October, but the majority of girls start coming in on Feb. 1. I sold 30 or 40 dresses in the month of February.

5. Do you notice certain colors or styles that are more popular?

Not really. When that girl puts on the dress that makes her feel beautiful, then that’s the dress. There really hasn’t been any set style or color. Some schools are even doing themes, but the girls don’t care. They are going for whatever dress is right for their body type and that’s the dress that they get.

6. You seem to sell a lot of prom dresses here — why do you think girls shop here rather than buy a new dress?

Well, I think there are very few consignment or secondhand stores that have the updated styles we have here. I’m probably one of the few in Ohio. I have clients all the way from Bowling Green to Sidney. I think the girls are surprised they can get designer dresses. We have as much selection as a bridal shop, and the costs there are pretty high. I mean, the dresses start at $300 and up in a bridal store. Moms are coming in here and they are thrilled their daughter can get a $500 dress for over half off that cost. We also have a wide range of sizes — everything from a size 0 to a 28. I also get so many dresses from so many schools, there are really no worries about a girl getting a dress someone at her school wore last year. Another thing is the beauty of a consignment shop is that we can come down on the price — there is usually room to dicker over the price.

7. Do you do alterations here?

I have a professional alterations gal. The cost depends on the work that needs to be done, but she is going to charge about a third of the price at a regular bridal shop.

8. Do you also sell accessories?

We sure do. We have vintage, as well as, modern costume jewelry. We have tiaras, shawls, furs and wraps in all colors. For the themed proms, we have masquerade masks and top hats for the guys in gold, silver and black. We also have vintage and modern evening bags — everything from beaded to fringed to dyed in different colors to match the dresses.

9. What’s the most challenging part of selling consignment prom dresses?

I don’t think there is anything that is challenging. I get the biggest thrill in helping a girl get a dress she never imagined she could have.

For selection and prices visit The Lion, the Niche and the Wardrobe at 4270 Elida Road or call 419-234-5052.

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