Last updated: August 24. 2013 2:02PM - 454 Views

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LIMA — The city's north side got a touch trendier with the opening this week of a new clothing store.Citi Trends, a Savannah, Georgia-based retailer specializing in urban brands at discount prices, opened Tuesday in the former Big Lots store in the Northland Shopping Center. The store is the latest of 460 the chain runs in 27 states. Like other discount stores, it offers name brands at 30- to 50 percent less than traditional department store prices. Unlike most, it specializes in the urban fashions popular with younger buyers. The styles may be associated with black youth, but they're not limited to them. “I don't care who you are, if you're 20 or around that age this is the stuff you wear,” said Jim Shureld, as he browsed the shirt selection Friday. Lima has had smaller, independent stores specializing in urban wear, but Shureld said he and his friends have been traveling to Dayton or Fort Wayne to buy clothes at Citi Trends and similar stores there. Word that a store was opening in Lima made its way through the community earlier this year. Shureld said he held off shopping trips just in case the rumors were true. “I kept hearing it was coming and I was like, don't bother driving to Dayton if it's coming. I'm glad it's here. Now I hope it stays,” Shureld said. Citi Trends CFO Bruce Smith said he expects the store to do as well in Lima as it has in almost every other town. “Our store resonates pretty well all over the country. We have found just about anywhere we go we have success,” Smith said. The Lima store is close to 11,000 square feet and will employ between 12 and 15 people, depending on the time of year, Smith said. It specializes in apparel and accessories from urban brands including Coogi, Southpole and Roccawear.

New clothing store opens at Northland

New clothing store opens at Northland

New clothing store opens at Northland
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