Ford’s F-series made more money than Facebook in 2017


By Phoebe Wall Howard - Detroit Free Press (TNS)



Erich Merkle, U.S. sales analyst for Ford, indicated few people realize just how big the truck franchise really is. “On average, we’ll sell about two F-Series pickup trucks every minute,” he said.

Erich Merkle, U.S. sales analyst for Ford, indicated few people realize just how big the truck franchise really is. “On average, we’ll sell about two F-Series pickup trucks every minute,” he said.


Ford/TNS

DETROIT — Why is Ford Motor Co. betting its future on trucks?

You might call it a smackdown between the F-150 and Nike Air Jordan XXXII.

Ford executives like to point out lately consumers spent $41.25 billion on F-Series trucks in North America in 2017. Incredibly, the trucks have generated more revenue than:

• Facebook

• Coca-Cola

• Nike

• American Airlines

• Best Buy

• Merck pharmaceuticals

• Allstate

• Rite Aid

• Macy’s

• McDonald’s

In fact, $41 billion exceeds the gross domestic product output of the countries of Jordan, Bolivia and Iceland — among many others.

Erich Merkle, U.S. sales analyst for Ford, indicated few people realize just how big the truck franchise really is.

“On average, we’ll sell about two F-Series pickup trucks every minute,” he said. “By the time you’ve finished this article you’re reading right now, we’ve sold another one.”

Ford sold 896,764 F-Series trucks in 2017, up 9 percent over the previous year.

“So the industry was off slightly from record sales in 2016, but F-Series bucked the trend,” Merkle said. “This was our 41st straight year as America’s bestselling pickup truck.”

In recent months, F stock has moved little. Morgan Stanley analyst Adam Jonas generated news when he suggested the trucks might be more valuable than the whole 115-year-old company.

A line of one year’s sales of F-Series trucks could stretch from Seattle to Miami, said Ford spokesman Mike Levine. “We love our trucks.”

Erich Merkle, U.S. sales analyst for Ford, indicated few people realize just how big the truck franchise really is. “On average, we’ll sell about two F-Series pickup trucks every minute,” he said.
http://www.limaohio.com/wp-content/uploads/sites/54/2018/03/web1_BIZ-AUTO-FORD-F-SERIES-MCT.jpgErich Merkle, U.S. sales analyst for Ford, indicated few people realize just how big the truck franchise really is. “On average, we’ll sell about two F-Series pickup trucks every minute,” he said. Ford/TNS

By Phoebe Wall Howard

Detroit Free Press (TNS)

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