Last updated: May 09. 2014 5:11PM - 957 Views
By Heather Rutz hrutz@civitasmedia.com



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LIMA — Harley-Davidson is celebrating 30 years in Lima with a celebration Saturday at the store, 3255 Fort Shawnee Industrial Drive.


From 9 a.m. to 5 p.m. Saturday, the store will have free food, live music and stunt performances, owner Todd Joyce said.


The shop has a long history in Lima, dating back to when Todd’s father, Mike Joyce, had an opportunity to open a dealership on Elida Road.


“The times were tough. We had just been through a recession, and motorcycles didn’t sell themselves,” Mike Joyce said.


He continued to work nights at the Lima Refinery and worked during the day at the dealership. After the first year, in June of 1985, Mike left the refinery to focus solely on the Harley-Davidson dealership. In 1987, Lima Harley-Davidson built a larger building on Elida Road and then expanded in 1995. In 2001 Mike Joyce relocated it from Elida Road to its current home, a 30,000-square foot facility on Interstate 75 at Breese Road.


In December 2012, Mike Joyce sold Lima Harley-Davidson to his sons, Mark and Todd.


“It was a very proud time for me, to watch my sons follow in my footsteps with the same excitement and enthusiasm I had when I was their age,” Mike Joyce said.


Within the year, the family lost Mark to melanoma. His father said that while he remains saddened Todd doesn’t have his brother with him to grow the business, he is grateful Mark was able to live out his dream of owning the store for a short time.


The family still has much to celebrate and thank the community for, said Tara Joyce, Todd’s wife.


“It should be a great time and a big celebration,” Tara Joyce said. “We will have free food, live music and stunt performances throughout the day. We are excited and proud of what has been accomplished in the past 30 years and can’t wait to see what’s in store for the next 30.”


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