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Last updated: July 29. 2014 10:17AM - 1437 Views
Associated Press



Craig J. Orosz | The Lima NewsJoe Hinrichs, Ford president of The Americas, far right, chats with Jimmy Settles, UAW vice president, while standing next to the new 2.7-liter EcoBoost engine for the 2015 F-150 during an unveiling at the Lima Ford Engine Plant on Friday. On the far left is Plant manager, Mike Felix.
Craig J. Orosz | The Lima NewsJoe Hinrichs, Ford president of The Americas, far right, chats with Jimmy Settles, UAW vice president, while standing next to the new 2.7-liter EcoBoost engine for the 2015 F-150 during an unveiling at the Lima Ford Engine Plant on Friday. On the far left is Plant manager, Mike Felix.
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DETROIT — Ford is raising the price of its new aluminum-sided pickup truck, but still trying to stay competitive with rivals.


Ford released pricing on the truck Monday. It goes on sale later this year.


The new truck comes in five variants, down from 10 on the current truck. All have aluminum sides, which is more expensive than steel but weighs less and saves fuel.


The new F-150 offers an option for a 2.7-liter EcoBoost engine, which is built at the Lima Ford Engine Plant. The company planned a $500 million, 300-job upgrade to the plant for the engine, which boasts the power of a mid-range V8 with greater efficiency. It uses “Auto Start-Stop technology,” which turns the engine off automatically when the vehicle is at a stop and restarts immediately when the driver releases the brake.


Ford’s base XL and XLT models — which make up 70 percent of sales — will cost $395 more. A fancier King Ranch costs $3,615 more, but includes new standard features like a heated steering wheel.


The base XL will start at $26,615, including destination fees. That’s slightly higher than the Ram pickup but lower than the Chevrolet Silverado.


The most-expensive Platinum version will start at $55,235.


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