LIMA — With the rearming of US forces the Great Depression was finally beginning to ease , and Americans were earning more and buying more further fueling the economy. Automakers were busy with new models for the improved economic times. "Eye it. Try it. Buy it!" is the ad theme for the 1940 Chevrolets. The 1940 models were completely redesigned from the 1939 Chevrolets. The newer models slogan "Royal Clipper Styling," meant a more luxurious look. The overall length grew two inches, there was an "alligator" hood, and the grille bore a resemblance to the higher-priced Buick. Prices of the 1940 Chevy were increased by about four percent over comparable 1939 models, but the nation's economy had improved, and production increased by 38 percent.
Gene Hermon, of Lima, brought his 1940 Chevy to The Lima News' Real Wheels Cruise-In. He has owned it only one year. The beautiful grille and sleek lines as this beauty glides down the road, make onlookers stare in appreciation of a classic look and a classic car.