LIMA ó Mercury was originally created in 1938 as a premium offering to Ford. Postwar styling of Mercury models changed during the 1949 model year compared to the 1948 models. The cars were swoopier and sleeker, wider and lower and had a completely new front look. Mercury's highest production year to date was in 1950, with 344,081 vehicles built. In August of 1950, Mercury sold its one-millionth car. In 1955, James Dean drove a customized 1949 Mercury in the movie "Rebel Without A Cause," which made the model very popular with the young drivers of that day. Early 1950s Mercurys are a good collectible, being usable daily drivers with good colors and modest lengths when compared to later years. The carís engine and mechanicals are straightforward. The cars sold well in their day, but to find one now to restore can be a challenge since early Mercs were popular choices among period hot rodders.
Mike Bilo, of Lima, owns this beautiful 1950 Mercury. He has owned it since 1981, but it was in pieces for nine years before he got it back together. He said he always wanted a Mercury ever since he was a kid. He was inspired by James Dean and "Rebel Without a Cause." Bilo's car is painted "Florida Sunset," and has a mirror shine to it. He has added some fun pin striping to his car as well. He said the car is pretty good as far as gas mileage is concerned, but "If you have to check mileage, you can't afford the car," as he said.