LIMA — The Lincoln Mark IV was a luxury car sold between 1972 and 1976. It replaced the Continental Mark III, and was in turn replaced by the Continental Mark V. The Lincoln Mark IV carried over most styling details from the Mark III, including the tall Rolls-Royce-style grille, the long-hood, short deck style, covered headlamps, a “spare tire hump” in the trunk and taller fender lines. The 1973 Lincoln Mark IV set sales records, leaving Cadillac’s Eldorado. Lincoln had put Cadillac in second p lace in the personal luxury car market with it’s 1973 Lincoln Mark IV. As Lincoln said in its 1973 sales brochure, “The 1973 Continental Mark IV. Quite simply the most beautiful automobile in America.” There were 69,437 models produced and they sold for a price of $8,984.
Mike Harrison, of Lima, brought his 1973 Lincoln Mark IV to The Lima News’ Real Wheels Cruise-In. He has owned it for 21 years. He is the second owner. The original owner was from Wapakoneta. Harrison bought the car in 1991 when it just turned 40,000 on the odometer. Harrison says his Lincoln has a Lima built 460 cubic inch engine. He gets enjoyment when the Lima Ford Engine people reminisce about building that particular engine years ago.
1973 Lincoln Mark IV