Ada boutique to open


First Posted: 11/4/2014

ADA — As the trend of online businesses grow, so, it seems, does the trend of taking a business from cyberspace to brick and mortar.

Jamie Burger, 28, of Bath Township, has been running an online clothing boutique out of her basement for more than a year and now she’s taking it to the streets of Ada.

Her store, Simply Torn, is set to open Saturday with a ribbon cutting Monday at the store in downtown Ada, at 220 N. Main St.

“I’m really excited that people get to actually feel the clothing,” she said.

The store will feature much of the same things simplytorn.com does, Burger said, including women’s and children’s apparel, accessories, gifts, candles and refurbished furniture Burger does herself. She is also trying to keep prices low, with items selling from $30 to $50 a piece.

The store is boutique-style and features only a few types of each piece of what Burger calls “contemporary” clothing, so people won’t be seen wearing the same thing, something long-time patron Jenna Shaffer loves about the boutique.

“It’s very classy and chic and the best thing about it is she only gets a handful of sizes … they’re one-of-a-kind pieces,” said Shaffer, 27, of Ada.

Shaffer first heard of simplytorn.com and Burger through her best friend, who lives next door to Burger. It was more than a year ago when she went to Burger’s house to see what she had, and shes been a customer and fan ever since.

“I came over and I absolutely fell in love with it,” she said.

Burger orders all her clothes from private label companies and tries to carry items that will appeal to a wide variety of people.

Deb Curlis, president of the Ada Area Chamber of Commerce, said she thinks the store is a good addition to the community.

“This is going to be a focus for the younger girl, which is going to be a great addition,” she said. “It gives people one more thing to shop locally.”

Burger has always wanted to own her own business but knew the city atmosphere wasn’t for her.

By starting her store in Ada, she is still close enough to Lima for her customers there to come in and the town doesn’t have anything like Simply Torn.

“I’m able to do my passion for fashion … keep my passion with art of redoing furniture, but not necessarily have to live in a big city to do it,” she said.