Friday, April 18, 2014

Chief in Northland completes remodeling

October 23. 2013 7:30PM

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LIMA — Chief Supermarket at 120 W. Northern Ave. recently completed major renovations and will hold grand opening events over the first three weekends in November.

Chief Director of Marketing Annette Hoeffel said it was like getting a completely new store.

“Ceiling tiles and floors have been replaced,” Hoeffel said. “The bathrooms have been redone, and it looks beautiful.”

The store was designed to offer many new shopping experiences, Hoeffel said.

“We will have a cheesemonger and fishmonger available to assist customers on selecting the right cheese or seafoods,” Hoeffel said. “They have expert knowledge and will be able to assist in special orders.”

Also available will be a cheese shop, a celebrations area featuring floral bouquets and balloons, expansions of the produce and deli departments, and fresh sushi made daily in the deli area.

Also located in the store will be a new restaurant, Boots BBQ, based out of Defiance. The store is owned privately and will feature ribs, brisket, pulled pork and other barbecue favorites with five sauces to choose from.

The store will feature a savings zone with an entire wall in the store dedicated to the best deals. Price freezes will be available for 90 days on more than 600 store items most often used by customers.

Hoeffel said special giveaways, food samples and cooking demonstrations will be available each weekend of the grand opening. There will be random prize drawings each weekend, and a 55-inch flat screen television will be given away on the final weekend as a grand prize.

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